+++ Creative Idea +++

The success of viral marketing does not depend on the quantity of media bookings but rather on the entertainment value of the message. With our special below the line ideas we assure an emotional brand experience which will generate a high degree of awareness through word of mouth.

+++ Target Group +++

Internet communities are organised in terms of specific topics of interest. In order to reach online target groups, it is necessary to have precise information about the target group's special interest and to address the users in an individual way. We've got the experience how to activate the mechanisms which cultivates the dialog in the target group.

+++ Seeding +++

Apart from an outstanding creative idea an ingenious seeding strategy is fundamental for the buzz of a successful viral marketing campaign. For placing and distributing viral content we have access to a tight international network of opinion leaders and trend setters with a wide scope of interests. Due to a continuous campaign monitoring and a detailed tracking mechanism we have precise information about the performance of the various seeding touch points.

+++ Hype +++

One crucial factor is the way the message infects the target group and, above all, how strong the message can activate users to talk about it within their social networks. We enjoy going new ways aside the traditional marketing paths and to accompany you to make your product the “talk of the web”.

+++ Performance +++

With the aid of up to date technology we track in depth the performance of the viral spreading of a marketing campaign. By means of a continuous monitoring we can have detailed information about every stage of the viral infection.

+++ Viral Lab +++

Tying together many years of experience from different international advertising agencies we offer a full service in producing innovative viral marketing campaigns. Starting of with the conceptual design we also produce viral spots, seed them strategically in the relevant internet communities and track their performance at the different social media touch points.