Viral Lab - The science of infectious communication.

The campaign "You for Africa" wins silver

The agency JoussenKarliczek wins silver in the German Awards for Business Films in the category "New Media". The prize was awarded to the social media campaign "You for Africa" conducted for the children‘s charity organization World Vision.

We congratulate on the success.

VIRAL LAB was in charge of promoting the online campaign on social media channels and succeeded in achieving a high level of participation and interaction among the target group.

VIRAL LAB wins silver in W3 Awards

We are honored to receive a new award.

The campaign "I Fluff You" for the American marshmallow creme Fluff wins silver in the W3 Awards, which are granted by the International Academy of Visuals Arts in Los Angeles (IAVA).

This international creative competition recognizes outstanding achievements in the digital field.

The medium is the f***ing message

Axel Springer AG adopts an unconventional recruiting strategy by embarking on the campaign MEDIA ENTEPRENEURS. With a large dose of self-mockery, the media giant aims to bring out hidden talents in the field of digital communication.

They are looking for: Global High-Performance WTF Hot Shit Engineer of Superior Benchmark Media-Mastership (m/w).
The MEDIA ENTREPRENEURS initiative was supported by print and online advertising.

VIRAL LAB was in charge of the campaign seeding, social media distribution and YouTube channel management.

Germany’s most beautiful sounds

We are most of the time not aware of how important sounds and good hearing capacity are and how they affect our life quality and everyday functioning.

The online campaign "Germany’s most beautiful sound", which was initiated by the hearing-aid company GEERS Hörakustik, was aimed at the search of the most beautiful sound for German people. On the website http://der-schoenste-klang-deutschlands.de/, which was specially developed for this purpose, users can upload their favourite sounds as an audio file and vote online for the best sound.

The campaign was also launched in another seven European countries at later dates.

VIRAL LAB supported the campaign with the strategic seeding of the website on specific social media platforms.