Fujitsu – Augmented Reality Action
The Fujitsu Lifebook campaign at the Munich airport caused quite a stir among the passengers. After all, becoming unknowingly the protagonist of an augmented reality scene and being reflected on a big screen is something that doesn’t happen every day.
At terminal 2, a pair of virtual security guards illustrated in an entertaining manner why it is so important that the Fujitsu STYLISTIC Q550 meets the highest security standards. Especially the business customers will appreciate the advantages offered by the long battery life and high security level of the new tablet.
The augmented reality experiment is part of the Fujitsu campaign "Accept no boundaries", which also included the execution of other high impact marketing initiatives at the Munich airport.
VIRAL LAB was tasked by Makai Europe to implement the strategic video seeding on selected online communities, forums and blogs in Germany and England, and succeeded in raising awareness of the business tablet among the relevant target group.
Strait Exclusive - Edition Testa Motari
For more than 40 years, the name CHERRY has been a synonym for high quality keyboards. With great attention to detail, Cherry has created a new optical highlight for every desk - the Testa Motari Editionsmodelle. With the purchase of this keyboard, design enthusiasts will obtain a unique piece which combines sophisticated design with the finest wood veneer resulting in a own distinctive style.
As part of the branding campaign, VIRAL LAB was tasked by ZF Friedrichshafen to distribute the video supporting the product launch and to increase awareness of the Cherry Strait Exclusive among the exclusive target group.
Let's help Helmut
The American cookie Oreo is a snack which is savored all over the world. The cookie has also attained cult status in Germany thanks to the brand’s celebrated ritual. For the Oreo cookie is not simply eaten, but enjoyed with the Oreo ritual - twist, lick, dunk-, which is just as well known as the cookie itself.
Helmut, the eccentric star of the new social media campaign, encouraged the German online community to share their particular cookie rituals with him and the rest of the world. Using a Facebook app, the German Oreo fans could upload videos with their own cookie rituals and win a trip to New York.
VIRAL LAB was tasked by Ogilvy Public Relations to implement the strategic seeding of the campaign. Additional publicity for the Oreo video contest was generated by placing Helmut‘s video appeal on sites related to food & sweets with the objective of catching the visitor’s attention.
Starting without heart pounding
For the automobile manufacturer OPEL an efficient daily mobility is even in the winter a matter of the heart. With the campaign "Starting without heart pounding", Opel defies the winter by offering the perfect service to totally enjoy driving on winter roads.
The two protagonists of the video remind us how important it is to be able to rely on you car in case an emergency arises. In order for the engine to start without heart pounding in any critical situation, the Opel campaign sought to bring the attention of car drivers to the "winter check" special service.
VIRAL LAB was tasked by ACT Europe to implement the social media seeding of the campaign. The successful seeding of the amusing video on different online plattforms caused viral effects among the targeted group and stimulated discussions among the car-related audience.
Let's Dance Attack in Milan
The tyre manufacturer Pirelli has been displaying for more than 40 years an unerring instinct for exceptional campaigns; the Pirelli Calendar attests to that.
The new Pirelli campaign has also demonstrated that advertising car tyres can be undertaken in a creative way. The Formula 1’s current sole tyre supplier celebrated its comeback to Formula 1 and its first season on P Zero tyres by delivering the performance "Let's Dance Attack" in the city centre of Milan.
The dancers performed at different spots in Milan amazing the audience with their cool moves to the beats of Breakbot and captivating the fans.
VIRAL LAB was tasked by Carat Deutschland GmbH to implement the strategic seeding of the online marketing campaign and made the Pirelli sound reverberate throughout selected social media channels.
MEDIA ENTREPRENEURS
Viral recruiting with Axel Springer AG
The MEDIA ENTREPRENEURS campaign initiated by Axel Springer AG is another example of a successful employer branding in the social Web.
With a large dose of self-mockery and sense of humor, the media giant embarked on an unconventional recruiting strategy based on social media. The publishing house was looking for extraordinarily talented individuals capable of performing unusual job assignments and building new digital business models.
Scholz & Friends was responsible for creating the campaign "MEDIA ENTEPRENEURS". The initiative was backed by print advertising, which humorously emphasized the objectives of the campaign: To find talented people who are so creative that not only new jobs have to be invented for them, but also completely new firms.
VIRAL LAB was in charge of the strategic seeding of the viral video on online social media platforms as well as of the entire YouTube channel management of the campaign (strategy, consulting, setup & design adjustment, content management & feedback management).
The seeding strategy captured the target group of digital natives und was successful in spreading the campaign virally in Web 2.0 environments. Due to the systematic seeding, the video received more than 200.000 unique views in only a few weeks and was ranked number one on YouTube: "Popular on the Web" in the category "People & blogs".
Dance of the Vampires - "Flying Vampire"
The popular musical of Roman Polanski comes back to Berlin. And the makers of "Dance of the Vampires" thought that a special musical deserves a special entrance – and what a better way to arrive in the city than recreating different building façades with a vampire pulling a coffin.
The effective guerrilla campaign "Flying Vampire" intended to draw attention to the musical premiere on November 14, 2011. The campaign was successful in arousing interest in the passers-by and the emergence of the night creature demonstrated they were ready for the challenge of being back in the streets of the capital. The musical will be running at the "Theater des Westens" until the end of August 2012.
The guerrilla campaign was followed up with a strategic online seeding conducted by VIRAL LAB. The video was distributed on selected social media sites and was widely shared in the communities.
GEERS Hörakustik AG & Co. KG
Germany’s most beautiful sound
For many of us, the ability to hear comes naturally. Thanks to the sense of hearing, we are able to distinguish the variety of sounds that surround us.
The hearing-aid company GEERS is a specialist in the field of hearing technologies and thus has a good ear for beautiful sounds. The campaign "Germany’s most beautiful sound" is an indicator of how much GEERS Hörakustik cares about sounds. On the website http://der-schoenste-klang-deutschlands.de/, which was specially developed for this purpose, users were encouraged to describe their favourite sounds and explain why they are so close to them.
The participants also had the opportunity to vote online for the best German sound.
The campaign was launched in another seven European countries at later dates. The most beautiful sound worldwide will be published at the end of the year (2011). VIRAL LAB was in charge of the strategic seeding and promotion of the website and succeeded in spreading the campaign virally among the target audience.
Migros - Migipedia
The right place for the right opinion.
At Migros, direct contact to the customer is crucial. The relationship with the customer is in fact so important that MIGROS decided to develop together with Liip AG and Jung von Matt/Limmat a transparent platform for consumers. The result was the encyclopedia of consumption "MIGIPEDIA", which allows direct dialogue between MIGROS and its customers.
The online platform won the prestigious "Masters of Swiss Web" awards in 2011 and also received gold in four of the ten "Best of Swiss Web" categories.
Migipedia is a platform where consumers can share information about Migros products, read ratings and reviews. The symbiosis of network and encyclopedia appeals to the community and leaves a lasting positive impression on the users. Even for some of the Migipedia users, the borders between the virtual and the actual world become a bit fuzzy – as the Migros video demonstrates.
VIRAL LAB was in charge of distributing the video with geotargeting for Switzerland and managed to raise brand awareness among the target audience.
Fashion Flashmob
For the latest campaign of the Online Fashion Shop fashmob VIRAL LAB was charged with the seeding for an unusual action, which already caused quite a stir in Hamburg.
The young online shop fashmob represents an online portal with community character for everybody who feels passion for fashion. It is this passion which the more than 50 participants felt during the flash mob, which took place on Hamburgs popular quarter "Schanze". With a lot of courage to show some bare facts, the fashion junkies got rid of their clothes and offered passersby a memorable spectacle.
The concept and filmproduction was realized by the agencies Pila & Tüdelüt and giraffentoast with viral consultation by VIRAL LAB. The strategic seeding of the campaign was then carried out by VIRAL LAB through Fashion- & Lifestyle Portals which ensured the viral spread of the Flashmob video and generated awareness for fashmob in the fashion and online shopping enthused target group.
Studieren in Fernost
(Studying in the Far East)
Campus Test
For the successfull campaign "Studieren in Fernost”, which is implemented in cooperation of Scholz & Friends Agenda and Aperto since 2008, VIRAL LAB was assigned with the development and execution of a seeding strategy.
"Studieren in Fernost" is campaign by the Universities of eastern Germany (Hochschulinitiative Neue Bundesländer - University Initiative New Federal States), which informs high-school graduates and prospective students from West Germany about the educational opportunities in Brandenburg, Mecklenburg-Vorpommern, Saxony, Saxony-Anhalt and Thuringia.
In the new Campus Test Quiz App professors from East German universities explain interesting aspects of 13 fields of study in entertaining short videos.
The seeding was carried out by eye-catching social media placements in online communities and blogs associated to the thematic environments of school, university and career, as well as by special promotional placements of selected films in video communities.
Hevert-Pharmaceutical Company
Nas-O-Mat
After the viral campaign “Hevert's Heavenly Adulation” VIRAL LAB was again commissioned with the viral spreading of a campaign for Hevert- Arzneimittel GmbH & Co.KG.
Corresponding with the cold season, the Cologne-based advertising agency Polivox designed and implemented a campaign for the product Sinusitis Hevert SL, which revolves, in the truest sense of the word, around everything concerning the nose.
Get to know the Nas-o-Mat, a website that provides lots of fun with the first virtual nose job. And it’s guaranteed free of pain - just upload a picture, choose a nose, shape it to your wishes and off you go. Of course also without spareing the noses of your friends.
Through the strategic seeding by VIRAL LAB many snuffy people took the website as a welcome remedy to virtually get themselves (and their friends) a new nose and thereby spread the word about Sinusitis Hevert SL as homeopathic medicine for inflammation of the nasal-pharyngeal in an entertaining way.
Airport Cologne Bonn - Crazy about flying
The airport Cologne Bonn is one of the biggest airports in Germany. With the image campaign "Crazy about flying" three funny spots give you an insight behind the scene why these employees carry out their professional duties even in their free time.
This humorous airport campaign was designed and realized by the Cologne-based advertising agency Polivox and was originally produced to be shown in selected cinemas. VIRAL LAB was assigned with the online extension across Social Media Marketing Channels and YouTube Video Seeding.
The Seeding of the spots was specifically targeted in social media channels with high relevance for Internet users from the greater Cologne Bonn area. This allowed passengers from the catchment area to learn why the Cologne Bonn Crew is a tad better than the competition.
Josera Pet Food
Seppl Reloaded
He is small, bright yellow und now in 3D. We are talking about Seppl, the Josera mascot.
After the successful production of the viral marketing campaign kleinscheiss.com, with dog actor Spitzi in the Viral Spot, VIRAL LAB was assigned with the 3D development of Seppl for the re-launch of the Seppl Community. Or to be more precise, teach Seppl a few tricks.
With passion for detail and with great 3D-support of moluma Seppl has now come alive.
Not just dog lovers have taken Seppl into their hearts; even Seppl himself is excited about his new 3D skills.
New season - New Addiction
During the World Cup Ski & winter sports season 2010/2011 VIRAL LAB was again responsible for the international social media planning and distribution of a spot for the ski brand HEAD. The spot is called “Lindsey, wait for it".
The spot starring US-ski Star Lindsey Vonn follows up the previous spot by Bode Millers called Speedoholic. Lindsey’s innate impatience, which expressed itself already in her childhood years when stamping her feet, is taken up in the spot in an ironic and likeable way, and shows she had been one step ahead of her competitors even at an early age.
The international seeding strategy of Viral Lab made sure that the brand and the campaign about LV achieved great success within the ski and snow sports communities in the USA, Canada, Germany, Austria and Switzerland.
Being equipped with the KERS- turbo charger, the fast-paced brand Head did not only thrill avowed Speedoholics.
Hevert- Pharmaceutical Company
A celestial viral campaign.
Using strategic seeding, VIRAL LAB has actively contributed to the viral spread of a particularly beneficial campaign.
The viral campaign “Hevert's Heavenly Adulation” - conceptualized and set forth by a Cologne-based advertising agency Polivox for customers of the Hevert pharmaceutical company - promotes the product Zincum Valeianicum-Hevert.
The strategic seeding of the campaign and the viral clips, which pamper the viewer with ultimate adulation in form of a minute-long series of compliments, allowed for successful distribution among relevant online interest groups, while at the same time infusing some heavenly Tender Loving Care in viewers.
Genuport / I FLUFF YOU
For the American cult spread FLUFF, VIRAL LAB took over the concept and implementation of the viral marketing campaign on behalf of Genuport Trade AG.
In the commercial, designed and produced by VIRAL LAB, four young Fluff fans show us the product's qualities from a somewhat different perspective - using a flat surface, some Fluff, and a younger brother.
The successful seeding of the viral commercial assured that the sweet product stuck with not only the four starlets from the commercial, but also with the general public.
The viral spot “I Fluff You” was picked from over 500 submissions for the Viral Video Award and scored in the 6th place.
You for Africa
For the children's charity “World Vision”, Viral Lab implemented a social media campaign on behalf of the agency Joussen Karliczek GmbH that would publicize the web campaign “You for Africa” .
The campaign website, which carries the same title, will allow sponsors and their friends to star in the campaign's commercial by uploading and sending their own or their friend's photo to be used in the commercial.
The successful publication of the campaign on social media channels created a high participation rate and interaction with the campaign among the campaign's target group. Through the implemented wide distribution of personalized commercials, the message of how “easy it is for help to have a face” was able to reach a larger target group.
MyCommsuite
By conducting a market analysis for Deutsche Telecom's unified communication service “MyCommsuite” in Poland, Czech Republic, Romania and Russia, VIRAL LAB was able to successfully implement network expansion in Eastern Europe.
On behalf of Agency Avantgarde, VIRAL LAB carried out thematic differential social media campaigns in relevant target markets and was able to generate valuable insights into future communication strategies for target group relevant multipliers.
Microsoft
VIRAL LAB has been charged with the distribution of an advertisement for Microsoft in Switzerland.
To reach the specific target group of the Swiss IT and business decision makers, the advertisement was placed on the economic and financial platforms of Switzerland that represent the most widely used Internet services of consumption and purchasing power as "Leader" and "Top Leader".
The conducted targeting resulted in an above-average click-through rate.
VENRO e.V. / Deine Stimme gegen Armut
VIRAL LAB, together with the VENRO e.V. (VENRO Association), supported and sustained the legendary “Finger Snap” campaign of DEINE STIMME GEGEN ARMUT (YOUR VOICE AGAINST POVERTY) with the placement of the eye-catching „Tatort Afrika&ldquo (Crime Scene Africa) commercial on major social networks, blogs and forums.
Once again celebrities campaign against poverty, and again they use the symbol of a finger snap ("like this!") to portray the gruesome three-second beat of death. This time, however, attention is drawn toward the inaction of politics and the failure of existing committees to strive for developmental cooperation.
Only actors of the TV Series “Tatort” (Crime Scene) are commissioners who are asking for help from the public. And always in the picture appears the continuous theme of this year's DSGA campaign: the chalk outline of a child's corpse.
Meg Pfeifer
AGENCY: glutamat - Julia Sommerer
CONCEPT & PRODUCTION: Sony Music Entertainment Germany GmbH
SEEDING: VIRAL LAB
Meg Pfeifer
Lady Gaga’s „Poker Face“ and Katy Perry’s „I kissed a Girl“ are only a couple of the international chart hits which the new country music star, Meg Pfeiffer, has reinterpreted.
VIRAL LAB has accompanied the release of her first single, „Poker Face“, and her debut album „Bull Rider„ with an attention-grabbing social media campaign, bringing the artist to the attention of an affinitive music audience.
Josera GmbH & Co. KG
For Josera., the manufacturer of premium pet food, VIRAL LAB picks up the topic of pet food right from where it ends up in an integrated viral marketing campaign entitled „kleinscheiss“ (Little/ Small Shit). The viral commercial directs its viewers toward the campaign’s website, where war is waged on the scattered dog droppings. The cross-media campaign elements from viral, sampling, PR and guerrilla actions are combined on the website to encourage audience participation in product testing.
The strategic seeding of viral commercials was carried out on special interest target group affinity websites. In addition to editorial content placed on blogs and forums for and by dog owners, the viral outreach commercial was placed in video sharing communities under the categories of thematic relevance and eye-catching video search optimization.
HEAD Ski
HEAD, a leading global manufacturer and marketer of premium branded sports equipment, promotes in an international campaign the new HEAD Supershape ski. In the produced Spot Skiing Star and Olympic Gold Winner Bode Miller fights against his inner demons and his speed addiction together with other members of a self-help group. VIRAL LAB was assigned for the international social media planning and distribution of the Spot showing Speedoholic Miller and his drug of choice, the new HEAD Supershape ski.
The strategic seeding focused on fans of winter sports and skier with a special attention to Germany, Austria, Switzerland, Italy and France. The strategic placement of the country-specific social media containers ( spots with respective language subtitles as well as advertorials with integrated flash video player) was scheduled to the Olympic Winter games 2010 and generated a huge awareness and online visibility for the brand. Within four week the spot scored more then half a million unique views and has been well-received by audience.
Rudolf Bohnacker Systeme GmbH
“FOR THE LADIES” is a woman's dream come true. Or to say it in another way: The campaign shows just how easy this dream can become reality with the MODULAR PLUS walk in closet system from Rudolf Bohnacker Systeme GmbH. In this viral spot Don and his sexy buddies demonstrate very impressively that you can hardly turn a bare room into a stylish walk-in closet faster and easier then with this flexible shelving system.
Whether online, on the interactive campaign website which includes a 3D shelving configurator and a store locater, as part of the public relations road shows in and on a show truck, or as a POS display, the cross-media campaign elements address women with ideas. The MODULAR PLUS System is made FOR THE LADIES.
Campus Verlag GmbH
VIRAL LAB was assigned by the Campus publishing house with the concept, production and strategic seeding of a viral spot as part of a cross-media campaign to release the new adviser book "Ohne Chef ist auch keine Lösung&quo;.
Each employee who has problems with his boss and who visits the "ordering website" BOX YOUR BOSS reveals himself as part of the target group and is directly lead to the actual campaign website wenn-der-chef-nervt.de. Apart from many useful tips, downloads, a forum for exchanging experiences and a boss test, this website offers the possibility to order the book - for a more constructive manner in dealing with one's boss-problems than using boxing gloves.
Awarded as “Project of the Week” by the trade magazine HORIZONT. (2009.09.10.)
HRS - Hotel Reservation Service
VIRAL LAB was charged with seeding social media content to promote the online campaign bed-jumping.com. To this end relevant opinion leaders were identified for the campaign and advertorials were placed on different social media touch points (e.g. blogs) giving the campaign noticeable web coverage.
The applied flash video player and the integrated multimedia content were accountable for giving the target group the possibility to directly interact and participate with the campaign and giving the brand a significant positive visibility on the internet.
Medizinfuchs GmbH
VIRAL LAB developed an all-inclusive viral marketing campaign for the No.1 online medicine price comparison portal www.medizinfuchs.de.
The viral spot was designed and implemented in a way that it addresses with a wink both the target group of silver surfers as well as their children (age 30+) - who act as important multipliers.
For increasing the brand awareness the viral spot was strategically seeded in different channels reflecting the relevant online environment of video-sharing sites, blogs and special interest sites who have taken up the spot and the message in a very positive way.
L'tur
Zur weiteren Bekanntmachung der L’TUR „Bed of Fame“ Kampagne ist die Agentur VIRAL LAB mit der Erstellung, Aufbereitung und Platzierung von Image-Content beauftragt wurden.
Basierend auf der Analyse relevanter Onlineumfelder und zielführender Traffic-Touchpoints wurde eine Seedingstrategie entwickelt. Der Image Content wurde reichweiten,- und aufmerksamkeitsstark auf deutschsprachigen Social Media Portalen platziert und aktivierte die Zielgruppe über Click-Event-Option zur Kampagnensite.
The Hidden Paper Monsters
The Hidden Paper Monsters, a band whose members come from well known acts from London, Berlin and Hamburg and who has to hide their true identity, got staged by VIRAL LAB in the video clip "Got you on tape".
The song plays with the question of who is hiding under the strange paper bags, but not revealing any clues. The focus lies not on who plays the music but on the music itself: a mix of rock / electro / alternative and big beat.
Swisscom
On the occasion of the national holiday Swisscom addressed an entertaining viral spot to all the Swiss people. The agency VIRAL LAB was assigned with the seeding of the clip and cared for a successful straight to the point viral spreading by means of an optimal seeding strategy.
Exactly on August 1st, the Swiss national holiday, and without any commercial media bookings the viral spot received maximum attention on YouTube's home page by means of a placement as "most viewed video of the day". And what's even more gratifying: the greatest user interaction (more than 75%) came from Switzerland.
In the following weeks the viral clip scored a top 5 rank as "Top Video of the Week" in the category "entertainment" and consequently continued its successful spreading within the target group.
Amnesty International
In remembrance of the signing of the human rights declaration 60 years ago Amnesty International Maroc Morocco produced a viral spot which interprets this topic in a very striking way.
VIRAL LAB distributed the clip across a multitude of different touch points and channels thereby generating a considerable amount of awareness within the target communities. Especially user who can only be reached very difficulty by conventional media were encouraged to concern themselves with this serious topic.
Seatwave
For the announcement of www.seatwave.de, the German spin-off of Europe's largest online ticket exchange www.seatwave.com, VIRAL LAB was commissioned with the seeding of six short viral spots.
Through the strategic distribution of the viral clips in selected online communities, forums, blogs and other relevant social media touch points the campaign generated an above average gross coverage within the focused target group interested in concerts, festivals and sport events.
Take-It-Easy
VIRAL LAB developed an all-inclusive viral marketing campaign for the No.1 online medicine price comparison portal www.medizinfuchs.de.
The viral spot was designed and implemented in a way that it addresses with a wink both the target group of silver surfers as well as their children (age 30+) - who act as important multipliers.
For increasing the brand awareness the viral spot was strategically seeded in different channels reflecting the relevant online environment of video-sharing sites, blogs and special interest sites who have taken up the spot and the message in a very positive way.
Showreel: Andi Knaup
Creative Director/ Director
Showreel: Johann Wolf
Director
