Samples

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HEAD, a leading global manufacturer and marketer of premium branded sports equipment, promotes in an international campaign the new HEAD Supershape ski. In the produced Spot Skiing Star and Olympic Gold Winner Bode Miller fights against his inner demons and his speed addiction together with other members of a self-help group. VIRAL LAB was assigned for the international social media planning and distribution of the Spot showing Speedoholic Miller and his drug of choice, the new HEAD Supershape ski.

The strategic seeding focused on fans of winter sports and skier with a special attention to Germany, Austria, Switzerland, Italy and France. The strategic placement of the country-specific social media containers ( spots with respective language subtitles as well as advertorials with integrated flash video player) was scheduled to the Olympic Winter games 2010 and generated a huge awareness and online visibility for the brand. Within four week the spot scored more then half a million unique views and has been well-received by audience.

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“FOR THE LADIES” is a woman’s dream come true. Or to say it in another way: The campaign shows just how easy this dream can become reality with the MODULAR PLUS walk in closet system from Bohnacker Systeme GmbH. In this viral spot Don and his sexy buddies demonstrate very impressively that you can hardly turn a bare room into a stylish walk-in closet faster and easier then with this flexible shelving system.

Whether online, on the interactive campaign website which includes a 3D shelving configurator and a store locater, as part of the public relations road shows in and on a show truck, or as a POS display, the cross-media campaign elements address women with ideas. The MODULAR PLUS System is made FOR THE LADIES.

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VIRAL LAB was assigned by the Campus publishing house with the concept, production and strategic seeding of a viral spot as part of a cross-media campaign to release the new adviser book “Ohne Chef ist auch keine Lösung”.

Each employee who has problems with his boss and who visits the “ordering website” BOX YOUR BOSS reveals himself as part of the target group and is directly lead to the actual campaign website wenn-der-chef-nervt.de. Apart from many useful tips, downloads, a forum for exchanging experiences and a boss test, this website offers the possibility to order the book - for a more constructive manner in dealing with one’s boss-problems than using boxing gloves.

Awarded as “Project of the Week” by the trade magazine HORIZONT. (2009.09.10.)

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STC, the leading national provider of telecommunication services in Saudi Arabia draws cross-media attention to the new flat rate DSL and telephony service package with an interactive and playful micro site. The campaign uses motorsport elements and themes to transfer the speed, progress and power of the new product highlights.

Together with the flash developers from Edelherz the Agency VIRAL LAB took account for the production of the campaign microsite: two animated sports cars function as web calculator with racing sound effects while interacting elements encourage the user to get to know the offers in a playfully way.

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The Hidden Paper Monsters, a band whose members come from well known acts from London, Berlin and Hamburg and who has to hide their true identity, got staged by VIRAL LAB in the video clip “Got you on tape”.

The song plays with the question of who is hiding under the strange paper bags, but not revealing any clues. The focus lies not on who plays the music but on the music itself: a mix of rock / electro / alternative and big beat.

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On the occasion of the national holiday Swisscom addressed an entertaining viral spot to all the Swiss people. The agency VIRAL LAB was assigned with the seeding of the clip and cared for a successful straight to the point viral spreading by means of an optimal seeding strategy.

Exactly on August 1st, the Swiss national holiday, and without any commercial media bookings the viral spot received maximum attention on YouTube’s home page by means of a placement as “most viewed video of the day”. And what's even more gratifying: the greatest user interaction (more than 75%) came from Switzerland.

In the following weeks the viral clip scored a top 5 rank as “Top Video of the Week” in the category “entertainment” and consequently continued its successful spreading within the target group.

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VIRAL LAB was charged with seeding social media content to promote the online campaign bed-jumping.com. To this end relevant opinion leaders were identified for the campaign and advertorials were placed on different social media touch points (e.g. blogs) giving the campaign noticeable web coverage.

The applied flash video player and the integrated multimedia content were accountable for giving the target group the possibility to directly interact and participate with the campaign and giving the brand a significant positive visibility on the internet.

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In remembrance of the signing of the human rights declaration 60 years ago Amnesty International Maroc Morocco produced a viral spot which interprets this topic in a very striking way.

VIRAL LAB distributed the clip across a multitude of different touch points and channels thereby generating a considerable amount of awareness within the target communities. Especially user who can only be reached very difficulty by conventional media were encouraged to concern themselves with this serious topic.

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For the announcement of www.seatwave.de, the German spin-off of Europe’s largest online ticket exchange www.seatwave.com, VIRAL LAB was commissioned with the seeding of six short viral spots.

Through the strategic distribution of the viral clips in selected online communities, forums, blogs and other relevant social media touch points the campaign generated an above average gross coverage within the focused target group interested in concerts, festivals and sport events.

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VIRAL LAB developed an all-inclusive viral marketing campaign for the No.1 online medicine price comparison portal www.medizinfuchs.de.

The viral spot was designed and implemented in a way that it addresses with a wink both the target group of silver surfers as well as their children (age 30+) - who act as important multipliers.

For increasing the brand awareness the viral spot was strategically seeded in different channels reflecting the relevant online environment of video-sharing sites, blogs and special interest sites who have taken up the spot and the message in a very positive way.

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In order to announce the new TOUGHBOOK Executive 8-Series KnaupTV developed and produced an integrative marketing campaign for Panasonic Europe GmbH to accompany the European product launch.

By presenting its benefits (worlds lightest notebook of its class, carrying handle and extra long battery life) Take-It-Easy.TV introduced the CF-F8 as the perfect luggage for the mobile workday within the relevant online target groups of business travellers, professional users and ProSumers.

VIRAL LAB was commissioned with the Europe wide strategic seeding of the two corresponding viral spots, with a special focus on Germany, Great Britain and France.

Over and above all the spots did not only got very positive response in the communities but the campaign was also picked up by the press [Press Release: stern.de read more ... ]